Your Ultimate PR Plan for success!

 Do you DREAM of free media exposure for your brand or organisation, but you don't know where to start?

Well, I've got you covered with the new Ultimate PR Plan Checklist to download now.

Step one for your PR plan is defining your story. This is the "who" and the "what" of your campaign activity. You've got to be creative because the media are looking for fresh approaches and unique outlooks to help you to stand out.

What is your unique story? What makes you different? What is your background? Where did you begin? Tie it to current trends, your expertise or your mission.

Step two is to know your media targets. We're not just spraying and praying. We're targeting the media who cover the topics that you want to talk about. This is getting you into the right places where the people that you can impact the most are looking for new information. Research outlets that align with your interests, your topics, your expertise and the people that you can help the most. Be collaborative and build genuine relationships because it's not about just this story, it's about the next story as well.

Step three is to craft an outstanding pitch. Create a media release because, even in today's modern PR world 81 percent of journalists read your media releases and over 50 percent use that content in their coverage. Journalists are busy, so keep it short and very personalised to their outlet.

Step four is to follow up and be nice about it, don't be demanding, be collaborative without being pushy. A simple, just checking in, would there be any interest in this story, can work wonders in building relationships.

Start working on your plan because your business deserves to be featured.

Download the Ultimate PR Plan Checklist here!

Watch this training in video format here on The Change Makers Channel