What I Learned at Manly Writers Festival: Grief, AI, Global Frontiers, and the Future of Journalism

As a PR expert, it's essential to keep a finger on the pulse of the ever-changing media landscape. This weekend, I did just that at the Manly Writers Festival (MWF), soaking in the insights from some of the sharpest minds across journalism, global affairs, and storytelling. From conversations on grief and loss to the future of global security, AI, and the role of foreign correspondents, it was an unforgettable reminder of why I support the media so strongly in my work. 

I don't take things at face value and prefer going beyond the surface, so let me take you inside the four compelling sessions I chose to attend—and what they mean for those of us who work in media, communications, and shaping public narratives. 

1. Grief and Loss: Finding Language for the Unspoken 

The festival began with a deeply human conversation about grief and the language of loss. The message was clear: as communicators, we play a vital role in creating space for grief narratives that are often overlooked. Whether it’s in media interviews, social commentary, or even brand messaging, there’s a need for sensitive, authentic conversations around loss. It reinforced my belief that storytelling isn’t just about promotion—it’s about human connection. 

In PR, we often speak of resilience and triumph, but this session reminded me how essential it is to acknowledge vulnerability too. Brands and leaders who recognise this are more relatable and trusted by their audiences. 

2. AI and Social Media: A New Frontier for Connection or Chaos? 

Next up was a thought-provoking dive into AI’s growing role in shaping our media consumption and communication patterns. The conversation around algorithm-driven echo chambers felt particularly urgent. 

AI is making content curation seamless, but at what cost? We risk losing serendipity—the magic of stumbling upon new ideas outside our bubble. For PR professionals, this is a call to action: diversify your media strategies, pitch beyond the obvious, and champion stories that break through algorithm-driven noise. 

It also left me wondering: how can we, as communicators, harness AI ethically to enhance reach without sacrificing depth? 

3. Frontline Reporting: The First Draft of History 

Sitting among many big-name ABC journalists, I listened intently as foreign correspondents shared what it takes to tell the world’s most urgent stories from war zones and crisis areas. 

Hearing from reporters like Steve Cannane and Isabella Higgins, who have covered everything from rising populism to conflicts in Ukraine, was a masterclass in bravery and purpose. They reminded us that journalism is the first draft of history—and without proper support and funding, especially for public broadcasters, we risk losing the intellectual rigour and moral courage that journalism brings to our society. 

It was sobering to learn how "fixers" (those indispensable local guides and translators) risk their lives daily, assisting reporters in staying safe and going beyond limits or melding into local culture. Yet after the work, they return to their previous life in the chaotic war-torn territory, often refugees themselves. The emotional toll on correspondents and their teams is enormous, yet they carry on to ensure the world stays informed. 

As someone who champions the media, it cemented my respect for the work these journalists do—and reaffirmed my commitment to helping my clients engage with media authentically and respectfully. 

4. Global Changing Frontiers: Are We Ready for What’s Next? 

Finally, the closing session at MWF felt like an intense strategy meeting for the future of our world. Speakers like Geoff Raby and Geraldine Doogue explored Australia’s precarious position between major powers, the economic risks of deteriorating US-China relations, and the importance of Australia crafting an independent foreign policy. 

The discussion wasn’t just academic—it was deeply practical. Should Australia stop selling iron ore to China, our living standards could plummet. Should we remain tethered to the US, or step out with a bold, independent voice? 

These aren’t just political questions; they’re storytelling ones too. As communicators, we must help frame these narratives for our audiences in ways that are accessible and balanced. 

My favourite reflection? “Journalists write the first draft of history.” It’s a reminder to all of us working in communications that our words, too, have weight and legacy. 

Final Thoughts 

Attending the Manly Writers Festival wasn't just about enjoying a good literary event—it was an investment in staying sharp for my clients and community. It’s why I immerse myself in spaces where media professionals share their fears, hopes, and evolving strategies. 

In a rapidly changing world, understanding the media landscape is more important than ever. And if I can bring even a fraction of these insights into my PR work—helping changemakers, authors, experts, and entrepreneurs navigate the media confidently—I’ll consider that mission accomplished. 

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P.S. If you want to see some of my festival highlights in real-time, see my LinkedIn reflections here.